Free Ebook The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success, by Paul Roetzer
Free Ebook The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success, by Paul Roetzer
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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success, by Paul Roetzer
Free Ebook The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success, by Paul Roetzer
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From the Inside Flap
“Marketing is now, as it has always been, an art form. But the next generation of marketers understands it can be so much more. These innovators are rewriting what is possible when the art and science of marketing collide.” —From the Introduction The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns and connect every dollar spent to bottom-line results, they are largely underprepared and underperforming. But with obstacles come opportunities. The Marketing Performance Blueprint presents the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. The book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations, and outperform the competition. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint shows how to: Drive digital marketing transformation within your organization. Recruit, train, and retain a modern marketing team. Propel growth through digital-savvy marketing agency partners. Adapt more quickly to marketing technology advancements. Create connected customer experiences. Turn marketing data into intelligence, and intelligence into action. Devise integrated marketing strategies that deliver real business results. Solidly based in research, the book draws on marketing expert Paul Roetzer’s experience consulting for hundreds of organizations, from startups to Fortune 500 companies, as well as key findings and insights from dozens of industry reports, articles, books, and interviews. In addition to the wealth of information outlined in the book, The Marketing Performance Blueprint includes downloadable worksheets as part of the Marketing Performance Pack. This handy resource complements the book and features a collection of templates, including a marketing team skills assessment, scorecard, campaign center, and project center. The Marketing Performance Blueprint is an actionable and innovative marketing guide to maximizing ROI through hybrid talent, advanced technology, and inbound strategy.
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From the Back Cover
praise for the marketing performance blueprint “Today, marketing success requires both the wizard and the wand. In this thorough (and thoroughly modern) book, Roetzer provides the map for the human and technology aptitude required to make marketing that’s measurable. Highly recommended.” —JAY BAER, New York Times bestselling author of Youtility “ROI is the often-elusive holy grail of every marketer and Roetzer delivers a must-read guide to understanding the talent, technology, and strategy necessary to drive measurable results repeatedly.” —BRENT BESHORE, founder, adventur.es “There’s a new class of professionals in marketing: hybrid marketers who combine traditional marketing creativity with tech-savvy mastery of marketing software and sharp analytics skills. Paul brilliantly describes this new talent, how to find and grow it, and how to harness it to supercharge your marketing performance.” —SCOTT BRINKER, CTO, ion interactive, and author/editor, chiefmartec.com “Profoundly simple, elegantly realistic and infinitely helpful. The Marketing Performance Blueprint is much more than a guide to outperforming your competition, it’s a framework designed to help you re-think, revise, and reinvent the way you measure your success in a digital age.” —ANDREW DAVIS, author, Brandscaping: Unleashing the Power of Partnerships “Technology isn’t just marketing’s friend; it’s its lifeline. Paul’s book shows marketers how the impossible is now possible.” —ANN HANDLEY, coauthor of Content Rules, and CCO of MarketingProfs “If you think that marketing is about out-spending and shouting louder than your competition, then The Marketing Performance Blueprint is for you. Roetzer does a phenomenal job of demonstrating the power of just how much marketing, strategy, and technology has changed to make brands so much more efficient. If you’re still worrying about likes, friends, and followers and not working on the true performance of your marketing spend, you really need to read this book and deploy the thinking of it in your organization. Now.” —MITCH JOEL, president, Twist Image, and author, Six Pixels of Separation and CTRL ALT Delete “The Marketing Performance Blueprint is a breath of fresh air in the sea of overhyped, jargon-filled tomes that line most marketers’ bookshelves today. If you want to learn how to prioritize your marketing investments and generate more sales, this is the book for you.” —JEFFREY K. ROHRS, VP, Marketing Insights at ExactTarget and author, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers “Whether you’re an entrepreneur, CMO, or marketer, The Marketing Performance Blueprint will open your eyes to key challenges marketers face today and how you can outthink, not outspend, the competition. Roetzer understands the inbound transformation that is happening and shows you how to build marketing that can drive results with today’s empowered buyers.” —MIKE VOLPE, CMO, HubSpot
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Product details
Hardcover: 256 pages
Publisher: Wiley; 1 edition (August 4, 2014)
Language: English
ISBN-10: 9781118883433
ISBN-13: 978-1118883433
ASIN: 1118883438
Product Dimensions:
5.8 x 1.1 x 9 inches
Shipping Weight: 15.5 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
18 customer reviews
Amazon Best Sellers Rank:
#802,887 in Books (See Top 100 in Books)
I echo what most have already said here, aside from the seemingly honest perspective of the book having some padding in the form of fluff. In contrast, I found the opposite to be true. If this book were only 20-30 pages, I surely would not have extracted as much value as I did in its current form.I've pretty much read every book that I could find from agency owners and this book was by far top of the class. What made this book stand out for me was it's actionable approach towards 'connecting actions to outcomes' and measuring marketing performance at scale.Every marketer's nightmare is tracking and organizing data and then translating and reporting ROI. The author solve's this dilemma by providing systems and processes that will change the way you think about all these things.After reading this book, I've tried to absorb all the content available online that I could find from the author. And after spending a few years with this book and his evergreen content, I find it as useful today as I did on day one.Everything I've found online from the author has been well thought out and worthy of your time, energy and focus. I couldn't recommend his body of work any more highly.All said, I found this book very approachable and immediately actionable.Resources:I found his company's PR 20/20 blog and his agency tailored Marketing Agency Insider blog to be very insightful.If you are looking for additional course material, you can email his friendly staff at PR2020 for further information on some of his more advanced courses, which were all excellent.
The core content of this book was absolutely fantastic and immediately actionable. This book, and an accompanying webinar led by Paul, inspired me to substantially improve our business practices in a number of different and complimentary ways.The only reason I give this book 4 stars instead of 5 is because of the content fluff. Because of all the chapter summaries, content repetition, and formatting tricks, this (seemingly) full-sized book reads more like a 20-30 page powerhouse that got puffed up to make it more marketable.However you feel about the presentation of the material, the actual information relayed is meaningful and important and absolutely worth the cost of the book.
Book is full of fluffy content which has no practical actionability on how to improve marketing performance. Wished I had trusted the other reviews and chosen not buy this book. Pure regret.
Anyone in the industry, this book is too basic for you. I read the book in just a few hours due to the lack of content and useful information.States the obvious in 10 different ways
The Marketing Performance Blueprint is really well written. My teenage son love it.
I honestly can't recommend this book enough! Anyone who works in marketing and PR should have this book on their book shelf. In his first book, The Marketing Agency Blueprint, Paul talks about the evolution of the marketer and how there is a shortage of these newly needed "hybrid marketers." As someone who wants to be the best in his field and also be a resource to others, both books have been a big help in my own skill-set development. It is more important than ever that marketers prove the ROI of their campaigns and this book helps push you into either gaining those skills or learning how to hire for those skills. On top of the skills and talent portion, Paul dives deep into the why and how of developing a game plan for your marketing technology system. A system that probably needs to be agile and able to shift with the ever-changing technology landscape. What metrics are measuring? How do they relate to the marketing funnel? Are you aligning KPIs with your business goals?
This is a great book for what is currently a rapidly changing market place. The processes and tools are gold!
I liked this in-depth look at tracking, reporting and KPIs. Expands on ideas and methodology put forth in The Marketing Agency Blueprint, which was excellent.
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